Road Partner (Truck & RV)
7+ month national activation during America 250 & the Route 66 Centennial
Mural-wrapped truck and RV
On-site presence at iconic festivals, rallies, and major events
Visibility across towns, landmarks, and multi-day events
Organic brand integration through real experiences and storytelling
Brand Activations
Tailgate-style brand experiences at iconic national events
Multi-day visibility at high-traffic events
Community-driven brand presence
Brand presence rooted in Americana, travel, and community
In-person product moments people remember
Photo and video / media assets
Collaboration that enhances shared experiences along the journey
Supports intentional stops and community gatherings
May include destinations, cities, venues, businesses, or hosted experiences
Built around connection and community
Amplifies traffic and attendee engagement
Generates media and social buzz
Community Experiences
Journey Support
Supports travel, gear, fuel, food, or road-life essentials
Contributions may be one-time or ongoing
Focused on enabling the journey rather than brand promotion
Organic acknowledgment when support is part of real moments
Enables photography and documentation of the journey
Supports long-term curation and accessibility of collected stories
Focused on history, education, and legacy
Aligns with America 250 and Route 66 Centennial preservation efforts
Story Preservation
