A cross-country, mobile activation celebrating two iconic milestones, Route 66’s 100th and the United States’ 250th, engaging communities, sharing stories, and delivering unforgettable experiences along America’s most legendary highway. From towns and landmarks to people whose voices rarely get heard, this journey is about capturing the heart of America and inviting others to be part of it.

• Dual Anniversary Visibility: Align your brand with once-in-a-lifetime celebrations.

• Mobile Activation: RV-based, fully staffed, traveling iconic stops and events.

• Community Engagement: Storytelling, photography, and social media amplification at every stop.

• High Impact Brand Placement: Logos featured at events, in media, and across digital channels.

• Scalable & Measurable: Reach thousands of participants with trackable engagement metrics.

100+

8

States

Stops

Partner with Us

12+

Events

Follow us

www.rovelife.com